One of the biggest mistakes that I have seen small business owners do is to spend a ton of money on marketing their businesses—but fail to get any results. Today I will be presenting 5 Low Cost Guerrilla Marketing Ideas that you can use for your business.
Effective Guerrilla Marketing Ideas
Guerrilla marketing refers to marketing tactics that are “Out of the Box.” Mainly due to limited funds, such campaigns rely on good timing and creativity.
If you are looking for effective ways to spread the word about your business, then you should definitely give these guerrilla marketing ideas a try:
Walking and Moving Advertisements
Using T-shirts is the best way to let as many people know about your business as possible. For this to be a hit, you should do the following:
Hosting or sponsoring events is a great way to make more people aware and even fall in love with your business and offers. You should choose events that are relative to your industry. For example, if your business focused on real estate, an event attended by homeowners will be a great choice.%
Business Card with a “Free Service” Offer on the Back
Creating an inexpensive business card and adding a “FREE” service offering to the back of the card is an awesome guerrilla marketing tactic that I have used in my business to get clients. Some examples of free service offerings include: half off of a service, or a One Hour Consultation, etc.
Rack cards are a great low-cost way to provide your company with large quantities of marketing materials for distribution throughout neighborhoods and cities alike. The advantage to rack cards is that customers actively look for them. They are great for tourist information, restaurants, coupons, and business advertising. In addition, they can be used as packaging inserts, tradeshow handouts, sales reminders, product advertising, service announcements and event reminders.
If you own your office building or if you can get permission from the owner, this guerilla marketing plan can do wonders for you. With a creative concept, a clear message, and an array of paint colors, you can turn your building’s wall to a giant, eye catching advertisement.
So in conclusion of this short article to help you begin to think outside of the box about the ways you can market your company or promote your products. If you don’t have a lot of money to invest, always remember that you have the best investment that anyone can have and that is the ability to get creative with how you let the world know just what you are about.
Average Joe Entrepreneur